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Answer» Reasons behind $GIVE Someone we know asked us to give, and we wanted to help them. People act from the heart, not the head: Yes, It has to show that it’s a good steward of donor money and you need to show where all that generosity is going, but your appeal must contain more than numbers and pie charts. $GIVE is not only about the donation but reward and compensation. Our main purpose is to make our world a better place to live. reference
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