USP: Unique Selling Proposition

The full form of USP is “Unique Selling Proposition“. Unique means to choose an absolutely different approach to Marketing, Selling means exchanging money for service or product and Proposition means Providing an offer or a proposal to buy something.

The Unique Selling Proposition (USP) is a feature that differentiates a product or service from its competitors, such as the lowest cost, highest quality, or first-of-its-kind product. USP is a unique feature of a product/service that differentiates one product from others on the market. The USP theory states that these campaigns made unique proposals for clients that convinced them to change brands. A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products cannot or does not offer, and is attractive enough to attract new customers. For example, you know that Domino Pizzas offers hot pizza delivered to your home in less than 30 minutes, if the company does not keep its promise, it offers the pizza for free. It is called the Unique Selling Proposition.

Other full forms of USP